Welcome!

Will Davis - Right Source Marketing Principal

Will Davis

Subscribe to Will Davis: eMailAlertsEmail Alerts
Get Will Davis via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Will Davis

As part of our preparation for the upcoming Content Marketing World International conference, Mike and I had the opportunity to travel to Cleveland, Ohio and meet with content marketing evangelist and conference founder Joe Pulizzi.  In addition to finding out all about Content Marketing World International, a great event we will be attending in Cleveland September 6th-8th (jump to register), we spoke with Joe on a variety of topics including the state of content marketing, where things are going, and some of the biggest mistakes companies make when it comes to content marketing.  Here are some of the highlights. On Content Marketing As “New” John Deere did The Furrow magazine in 1895 because farmers had problems and they needed to solve those problems.  Were you going to do an ad for that?  No – so they produced the magazine which by the way they still do to this ... (more)

Why Your 2012 Marketing Approach Is Hungry for Content

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.  What I’ve realized is that a post Mike wrote nearly 2 years ago – What is Content Marketing and Why is it Hot? - is still incredibly relevant today and maybe even more so.  Why? Many People Still Ne... (more)

Goodbye Keyword Data (Kind Of), Plus a Super Secret Trick for Marketing Success

What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what is about to happen. Search Engine Land offered this report earlier this week in Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks: In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this ... (more)

Smart Content Marketing: Your Pyramid of Giza

What could the Pyramid of Giza possibly have to do with a blog post about content marketing? Much like the long-lasting pyramid – the only one of the 7 wonders of the ancient world still intact – content, when done right, can continue to attract and engage people long after it’s been built. For some quick proof, take a look to your right in our most popular posts section. Many of these posts were written 2 or 3 years ago or more, yet they continue to be some of our largest drivers of qualified traffic to this blog. Why does this matter? Let’s contrast content with advertisements. ... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)