I was speaking with a few colleagues the other day about the different
benefits of social media as a whole, and blogging in particular. The folks
in the room had varying levels of social media involvement, from no
involvement at all to heavy involvement. Each of us discussed what we hope
to get out of social media, why we blog or might consider it, and how
businesses can benefit from blogging. The discussion went on for some time,
covering the wide ranging benefits from SEO opportunities to more frequent
customer touch points and everything in between. After a while, it quieted
down a bit and somebody asked me if they had missed anything on the list.
Skip the First Meeting
While our blog serves many purposes, one of them I hadn’t heard mentioned
by the group was one of the things that I find most useful. Having a well
planned blog and social media presence, with... (more)
Marketing & Sales on Ulitzer
Search marketing is one of the great tools in a marketer’s arsenal. We help
our clients with search and find it’s often one of their most effective
lead generation vehicles.
That being said, I’m going to take a few minutes and pick on pay per click
search here because, in so many cases, businesses are getting sold on paid
search as a “full marketing solution” — and they’re believing it.
In these cases the reality is it’s usually being sold by salespeople
disguised as marketers who only really look at the media side of marketing
(Yeah, you know who y... (more)
Earlier this year, I wrote a post that turned out to be pretty popular —
Who Are You? The 5 Key Components of a Core Messaging Document. When
working with a client, we typically begin with a full review and analysis of
their messaging. While this previous post talks through the 5 components of
a core messaging document, where things typically go wrong is right out of
the gates, in outlining a unique value proposition and key benefits.
It’s critical to get these pieces right for so many reasons – your unique
value proposition and key benefits feed into everything that you do from... (more)
Earlier this year, I wrote a post that turned out to be pretty popular —
Who Are You? The 5 Key Components of a Core Messaging Document. When
working with a client, we typically begin with a full review and analysis of
their messaging. While this previous post talks through the 5 components of
a core messaging document, where things typically go wrong is right out of
the gates, in outlining a unique value proposition and key benefits.
It’s critical to get these pieces right for so many reasons – your unique
value proposition and key benefits feed into everything that you do from... (more)
Earlier this year, I wrote a post that turned out to be pretty popular —
Who Are You? The 5 Key Components of a Core Messaging Document. When
working with a client, we typically begin with a full review and analysis of
their messaging. While this previous post talks through the 5 components of
a core messaging document, where things typically go wrong is right out of
the gates, in outlining a unique value proposition and key benefits.
It’s critical to get these pieces right for so many reasons – your unique
value proposition and key benefits feed into everything that you do from... (more)
Right Source Marketing helps organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.
Scott Sellers
David M. Adler
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
Ken Guiberson
