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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quieted down a bit and somebody asked me if they had missed anything on the list. Skip the First Meeting While our blog serves many purposes, one of them I hadn’t heard mentioned by the group was one of the things that I find most useful.  Having a well planned blog and social media presence, with... (more)

Marketers, First Do No Harm

Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more harm than good.  Marketers in a new role, just like doctors with a new patient, first need to take a step back and assess the situation.  Before you change the design and structure of the website, re-engineer an existing pay-per-click search campaign, or make a 180 degree cha... (more)

Content Marketing Success – Roll up Your Sleeves and Relentlessly Execute

“Let’s just set up a blog and do some of that social media stuff and see what happens.” Many of us have heard this cringe-worthy statement or something like it, and it reeks of a tactics before strategy approach, one that we consistently advise against. Content marketing is no different. Strategy first, execution second, relentless execution third, fourth and fifth. Planning – Your Content Marketing Map Last month, Mike laid out the right approach to developing a content marketing map in 12 Questions That Should Guide Your Content Marketing Plan. Creating the plan is incredibly... (more)

The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to our next event. But whether she believed it or not, it struck me as amazing that we would even consider the topic. While much has changed since the early days of “brochureware,” the corporate website is still, and should remain, the linchpin in the arsenal of most B2B and B2C marketers. In fact, a Gartner ... (more)

Goodbye Keyword Data (Kind Of), Plus a Super Secret Trick for Marketing Success

What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what is about to happen. Search Engine Land offered this report earlier this week in Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks: In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this ... (more)