Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

Admit it.  You haven’t started working on your 2010 marketing plan.  Sure, you’ve thought about it and maybe you even built an outline.  You may have held a meeting or two to discuss.  And your calendar for 2010…well, it’s already full of trade shows, weekly meetings with your marketing team, scheduled promotional mailings, and perhaps even a few webinars.  Unfortunately, that’s not really a marketing plan.  And that’s certainly not the way to address interactive marketing. If you already have your 2010 plan built and ready for action, I commend you.  Based on the organizations that approach us on a daily basis regarding planning, you early planners are in the minority.  The good news - industry wide - is that strategic marketing planning is back in vogue for 2010. It seemed that the end of 2008 and at least the first half of 2009 were marked by marketing plans tha... (more)

Why BMore Integrated and Right Source Marketing are Joining Forces

As I look back, it wasn’t that long ago that Right Source Marketing was in the phase I now call “2 dudes and a website.” Mike Sweeney and I first co-founded the business to address what we saw as a hole in the market between in-house marketing resources, strategic consulting firms, and marketing agencies. Fast forward a few years and we’ve been fortunate enough to experience significant growth and make a name for ourselves in marketing overall, and content marketing in particular. Today we’re excited to continue that growth with the acquisition of Baltimore-based BMore Integrat... (more)

Why Your Message is More Important Now Than Ever

A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons.  As we ordered our food and settled in, the couple we were with asked me how the real estate market was doing.  My confusion and blank look must have thrown them, so they followed up by asking, “Aren’t you in the commercial real estate business?”  I responded that no, I was in marketing, and the confusion continued until we realized how they ha... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

SEO for Professional Services Firms

About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. If it’s more you want, it’s more we’ll give.  This time, we’ll address search engine optimization, also known as SEO, and the common mistakes that professional services firms make in an attempt to address this area. One quick note: While th... (more)