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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. If it’s more you want, it’s more we’ll give.  This time, we’ll address search engine optimization, also known as SEO, and the common mistakes that professional services firms make in an attempt to address this area. One quick note: While these mistakes are pretty typical in the professional services arena, most of these are universal mistakes that any type of organization can make.  You’ll just have to trust me on that, as I’ve seen some pretty poor SEO efforts. That being said, here are some of the most common areas in which p... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

Marketers, First Do No Harm

Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more harm than good.  Marketers in a new role, just like doctors with a new patient, first need to take a step back and assess the situation.  Before you change the design and structure of the website, re-engineer an existing pay-per-click search campaign, or make a 180 degree cha... (more)

What’s Missing in Your Content Marketing Approach?

As you probably know by now from recent blog posts and Twitter streams, a number of our Right Source team members spent last week fully immersed in the Content Marketing World conference.  Kudos to Joe Pulizzi and his team for putting on a fantastic event –it ran so smoothly you never would have guessed this was the conference’s first year. One session that really stood out to me was Thursday morning’s panel on “Content Marketing Metrics: Justifying Content Marketing Spending.”  The panelists addressed a topic I am passionate about – planning your content to align with buying cy... (more)

Why Your 2012 Marketing Approach Is Hungry for Content

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.  What I’ve realized is that a post Mike wrote nearly 2 years ago – What is Content Marketing and Why is it Hot? - is still incredibly relevant today and maybe even more so.  Why? Many People Still Ne... (more)