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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

The impact of magnetic content – content that pulls people to you – cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don’t Come? in his post  Making Content Magnetic.  In particular, Mike addressed how “well-conceptualized, well-written, well-formatted, well-optimized and well-distributed content can truly become magnetic.” While each stage of the content marketing process is critical, all too often the program stalls before it really even gets started. The goal for content marketers is to have a well-planned, high quality queue of content ready to go.  Unfortunately for most, this content queue becomes a mythical beast.  Like the Loch Ness Monster or Bigfoot, the existence of a content queue for these folks has been often discussed but never ... (more)

Why Your Message is More Important Now Than Ever

A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons.  As we ordered our food and settled in, the couple we were with asked me how the real estate market was doing.  My confusion and blank look must have thrown them, so they followed up by asking, “Aren’t you in the commercial real estate business?”  I responded that no, I was in marketing, and the confusion continued until we realized how they ha... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the t... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

RIP SEO, Broadcast, Email, PR and…Wait What?

It’s become incredibly in vogue to classify different marketing channels as “dead.”  Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The press release has been metaphorically buried over and over again, only to rise from the grave. More recently, digital channels, such as email marketing, have been called dead (despite data to the contrary), and the latest earnings reports have people putting Facebook (and social media altogether) on li... (more)