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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50 percent of B2B organizations will use marketing automation by 2015, up from just 20 percent in 2012. Why the sudden, rapid growth?  I believe there are a few factors at play, and a few feature sets that have become more accessible and vital, making now the time for marketing automation ... (more)

Why Your 2012 Marketing Approach Is Hungry for Content

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.  What I’ve realized is that a post Mike wrote nearly 2 years ago – What is Content Marketing and Why is it Hot? - is still incredibly relevant today and maybe even more so.  Why? Many People Still Ne... (more)

RIP SEO, Broadcast, Email, PR and…Wait What?

It’s become incredibly in vogue to classify different marketing channels as “dead.”  Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The press release has been metaphorically buried over and over again, only to rise from the grave. More recently, digital channels, such as email marketing, have been called dead (despite data to the contrary), and the latest earnings reports have people putting Facebook (and social media altogether) on li... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the t... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the t... (more)