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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers approach content marketing. As opposed to treating it like just another tactic, most people now recognize that content marketing represents an approach that touches every facet of marketing. While this may seem intuitive, I’ve been predicting (and waiting for) this shift in mindset for a couple of years now, and am glad to see it take root. What is still less widely acknowledged, and what is the focus of our webinar this Wednesday, is that content marketing is a key driver of demand generation. As such, it plays a vital... (more)

Demand Generation and Content Marketing: A Match Made in B2B Heaven

Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers approach content marketing. As opposed to treating it like just another tactic, most people now recognize that content marketing represents an approach that touches every facet of marketing. While this may seem intuitive, I’ve been p... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to our next event. But whether she believed it or not, it struck me as amazing that we would even consider the topic. While much has changed since the early days of “brochureware,” the corporate website is still, and should remain, the linchpin in the arsenal of most B2B and B2C marketers. In fact, a Gartner ... (more)

Goodbye Keyword Data (Kind Of), Plus a Super Secret Trick for Marketing Success

What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what is about to happen. Search Engine Land offered this report earlier this week in Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks: In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this ... (more)