I was speaking with a few colleagues the other day about the different
benefits of social media as a whole, and blogging in particular. The folks
in the room had varying levels of social media involvement, from no
involvement at all to heavy involvement. Each of us discussed what we hope
to get out of social media, why we blog or might consider it, and how
businesses can benefit from blogging. The discussion went on for some time,
covering the wide ranging benefits from SEO opportunities to more frequent
customer touch points and everything in between. After a while, it quieted
down a bit and somebody asked me if they had missed anything on the list.
Skip the First Meeting
While our blog serves many purposes, one of them I hadn’t heard mentioned
by the group was one of the things that I find most useful. Having a well
planned blog and social media presence, with... (more)
So you got yourself involved with a startup company. It may have happened
by circumstance or by choice. You’re either a founder or one of the first
employees. You either envision your concept as a potential single to be
flipped in 3-4 years, or a grand slam that will allow you to socialize with
the likes of Brin, Bezos and Cuban.
Awesome. We all love a good startup story.
Unless you’ve got an inherently viral concept on your hands (and by the
way, keep in mind that there have only been about 5 inherently viral products
introduced over the past 5-7 years), you’re going to ne... (more)
It’s without a doubt the biggest mistake I see when it comes to any form of
content marketing – people spend too much time blowing their own horns.
Whether through social media, blogging, bylined articles, email marketing or
any other form of content, you can’t spend the vast majority of the time
selling your self-proclaimed greatness.
Think about it – it’s no different than if you are at a networking event
or a party. Nobody wants to spend time cornered by the person who only
talks about themself, everything they have been doing, and how wonderful they
are. Typically, the co... (more)
As you probably know by now from recent blog posts and Twitter streams, a
number of our Right Source team members spent last week fully immersed in the
Content Marketing World conference. Kudos to Joe Pulizzi and his team for
putting on a fantastic event –it ran so smoothly you never would have
guessed this was the conference’s first year.
One session that really stood out to me was Thursday morning’s panel on
“Content Marketing Metrics: Justifying Content Marketing Spending.” The
panelists addressed a topic I am passionate about – planning your content
to align with buying cy... (more)
About two months ago, I put together a post on the five ways professional
services firms should use Twitter. From a readership standpoint, that post
represents one of the all-time top five posts on Marketing Trenches. More
importantly, we received a number of emails from professional services types
praising the content and asking for more.
If it’s more you want, it’s more we’ll give. This time, we’ll
address search engine optimization, also known as SEO, and the common
mistakes that professional services firms make in an attempt to address this
One quick note: While th... (more)