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Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers approach content marketing. As opposed to treating it like just another tactic, most people now recognize that content marketing represents an approach that touches every facet of marketing. While this may seem intuitive, I’ve been predicting (and waiting for) this shift in mindset for a couple of years now, and am glad to see it take root. What is still less widely acknowledged, and what is the focus of our webinar this Wednesday, is that content marketing is a key driver of demand generation. As such, it plays a vital... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the t... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the t... (more)

11 Ways to Take a Break from Lists and Bring Variety to Your Content

It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works.  Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doing his countdown, the list post is a staple of any blog.  The lists come in many different forms (Top 10, Worst 3) and can be very effective, but I’m pleading with my fellow writers to take a break from lists…by making a list of my own (yes, the irony is intentional). Clients often ask us what thei... (more)