As part of our preparation for the upcoming Content Marketing World
International conference, Mike and I had the opportunity to travel to
Cleveland, Ohio and meet with content marketing evangelist and conference
founder Joe Pulizzi. In addition to finding out all about Content Marketing
World International, a great event we will be attending in Cleveland
September 6th-8th (jump to register), we spoke with Joe on a variety of
topics including the state of content marketing, where things are going, and
some of the biggest mistakes companies make when it comes to content
marketing. Here are some of the highlights.
On Content Marketing As “New”
John Deere did The Furrow magazine in 1895 because farmers had problems and
they needed to solve those problems. Were you going to do an ad for that?
No – so they produced the magazine which by the way they still do to this ... (more)
As I sat down yesterday with a couple members of the Right Source team for
our check-in on our 2012 tactical plan, I was reminded how our marketing,
like that of many of our clients, is heavily dependent on content. We use
the term content marketing all the time in our industry, yet to many folks
outside of the industry – and to many of our potential clients – it means
very little. What I’ve realized is that a post Mike wrote nearly 2 years
ago – What is Content Marketing and Why is it Hot? - is still incredibly
relevant today and maybe even more so. Why?
Many People Still Ne... (more)
What if you went into your web analytics and saw no keyword data … at all?
What if one of your best sources of intelligence on how buyers are finding
you just – poof – went away?
Well, folks, that would be a big deal. And, unfortunately, it looks like that
might be exactly what is about to happen. Search Engine Land offered this
report earlier this week in Post-PRISM, Google Confirms Quietly Moving To
Make All Searches Secure, Except For Ad Clicks:
In the past month, Google quietly made a change aimed at encrypting all
search activity — except for clicks on ads. Google says this ... (more)
What could the Pyramid of Giza possibly have to do with a blog post about
content marketing? Much like the long-lasting pyramid – the only one of the
7 wonders of the ancient world still intact – content, when done right, can
continue to attract and engage people long after it’s been built. For some
quick proof, take a look to your right in our most popular posts section.
Many of these posts were written 2 or 3 years ago or more, yet they continue
to be some of our largest drivers of qualified traffic to this blog.
Why does this matter? Let’s contrast content with advertisements. ... (more)
I was speaking with a few colleagues the other day about the different
benefits of social media as a whole, and blogging in particular. The folks
in the room had varying levels of social media involvement, from no
involvement at all to heavy involvement. Each of us discussed what we hope
to get out of social media, why we blog or might consider it, and how
businesses can benefit from blogging. The discussion went on for some time,
covering the wide ranging benefits from SEO opportunities to more frequent
customer touch points and everything in between. After a while, it quiet... (more)